ALYCIA GRÄNACHER
Fashion Designer
Hi, I’m Alycia. I’m a Swiss fashion designer with a love for bold silhouettes, conceptual design and turning ideas into something you can actually wear.
I graduated in Fashion Design HFP from the Swiss Textile School and work across fashion design, wardrobe and creative projects. My work often begins with a story, an emotion or something I cannot quite stop thinking about. From there, I explore structure, movement, material and silhouette until the idea starts to take shape.
FOUNDED IN
BASED IN
FOCUS ON
2024
Switzerland
Conceptual Fashion & Circular Design
BEYOND THE DESIGNS
Four questions about me, my work and Atelier Gréna.
HOW WOULD YOU DESCRIBE YOURSELF AS A DESIGNER?
I would describe myself as curious, instinctive and very concept driven. I usually start with an emotion, a story or a question rather than with a specific garment.
I love working directly with materials and developing ideas through draping, construction and experimentation. My work often moves between structure and softness, control and movement, simplicity and organised chaos.
I take the work very seriously, but I do not think creativity always needs to feel serious. I like leaving space for humour, mistakes and unexpected ideas because that is often where the most interesting solutions come from.
WHAT MATTERS MOST TO YOU WHEN YOU DESIGN?
For me, a design needs a reason to exist.
That does not mean every piece needs a complicated story, but I want there to be a thought behind the silhouette, the material or the construction. I am interested in clothing that gives people space to express themselves instead of telling them who they should be.
I also care deeply about how something is made. I enjoy limitations because they force me to think differently and often lead to solutions I would never have reached if everything had been available to me.
WHAT IS ATELIER GRÉNA?
Atelier Gréna is my independent fashion label and the space where I can translate my ideas into a complete design language.
The brand focuses on conceptual fashion, strong silhouettes, circular design and pieces with a clear point of view. Storytelling is important, but the garment always needs to stand on its own. I want the pieces to feel expressive, wearable and open to interpretation rather than tied to one specific identity or way of dressing.
Atelier Gréna is also where I explore how existing materials can be transformed into something new, while creating fashion more consciously without losing emotion, experimentation or visual impact.
DID YOU ALWAYS KNOW YOU WANTED TO BECOME A FASHION DESIGNER?
Pretty much.
When I was five, I told my mother that I would become a fashion designer one day. Apparently I was already very certain about it.
I have always been drawn to making things, working with textiles and turning ideas into something physical. Before studying Fashion Design, I trained as a Wohntextilgestalterin, so textiles have been part of my work for a long time.
What changed over the years was not really the direction, but the way I understood design. Today, I am much more interested in the stories, emotions and ideas behind a garment and in finding my own way of translating them into fashion.
